Oklahoma City, December 11, 2025
Oklahoma City’s Fair Park has seen significant visitor engagement with 18 events in November, attracting over 200,000 attendees and generating millions in local spending. The World Championship Quarter Horse Show led the way with a remarkable turnout, showcasing the impact of community initiatives and the new OG&E Coliseum on economic growth. This success underscores the value of streamlined planning and local leadership in enhancing community experiences and driving tourism.
How OKC Fair Park Drives Economic Growth in November 2025
Major events showcase community engagement and boost visitor spending in Oklahoma City.
Oklahoma City, OK – November 2025 proved to be a vibrant month for Oklahoma City’s Fair Park, with 18 events drawing an impressive total of 200,363 visitors. These gatherings generated over $37.72 million in direct spending, underscoring the significant impact local initiatives and reduced bureaucratic hurdles can have on the community’s economy. In particular, the World Championship Quarter Horse Show stood out, attracting more than 148,000 attendees—95% of whom traveled from out of town, leading to an influx of over $32.41 million in spending.
The substantial attendance is a testament to the resilience of local organizers and the collaborative spirit within the community. Events like the Mistletoe Market ’25 further bolster this sentiment, as they encourage personal initiative and foster local connections. The Fair Park not only serves as a venue for dynamic events but also illustrates how streamlined planning and local leadership can create thriving opportunities for residents and visitors alike.
Economic Impact of OKC Fair Park
The economic contributions of the OKC Fairgrounds, which includes the historically significant Jim Norick Arena, cannot be overstated. In earlier studies, the arena attracted an annual visitor count of 1.1 million, with direct spending amounting to $211.5 million. The addition of the new OG&E Coliseum, opened in June 2025, is expected to enhance this impact further. A forecast suggests a 10% increase in direct spending, potentially bringing the total annual economic benefit to an impressive $408 million and creating around 370 new jobs.
Highlights from November 2025 Events
Throughout the month, several key events showcased the diversity of attractions at OKC Fair Park:
- World Championship Quarter Horse Show: This premier event drew over 148,000 attendees, contributing significantly to local spending.
- Mistletoe Market ’25: A holiday shopping experience that attracted more than 11,000 visitors, 20% of whom came from outside the local area, resulting in over $1.21 million in spending.
- Buchanan’s Vintage Flea Market: A vibrant gathering of local vendors and artisans.
- OKC Sports Card & Memorabilia Show: A niche event appealing to collectors from various regions.
- The Gathering Car & Truck Show: Showcasing automotive culture and community engagement.
About the New OG&E Coliseum
The OG&E Coliseum, a state-of-the-art 216,164-square-foot facility, marks a crucial investment in the future of Oklahoma City’s event hosting capabilities. This facility was funded through MAPS 3 and 4, as well as hotel tax revenues. By replacing the aging Jim Norick Arena, the coliseum not only increases the city’s capacity to host major events but also strengthens Oklahoma City’s reputation as the “Horse Show Capital of the World.”
Community Growth through Engagement
The success seen in November reflects broader trends in community engagement. With reduced bureaucratic barriers, local leaders have more freedom to develop and promote events that resonate with the community, driving economic growth and personal connection. The collective effort to host diverse events at the Fair Park demonstrates what can be achieved when local governance collaborates with civic innovators and community members.
Looking Ahead
The overwhelming visitor turnout and spending in November 2025 not only testify to the current success of OKC Fair Park but also set the stage for future events. Continued support from local stakeholders and community members will be essential in fostering an environment that welcomes innovation and growth. As more events are planned, Oklahoma City is poised to enhance its status as a cultural and economic hub.
To stay updated on upcoming events and opportunities at OKC Fair Park, community members are encouraged to connect through their website and social media platforms.
Frequently Asked Questions
What events were held at OKC Fair Park in November 2025?
In November 2025, OKC Fair Park hosted 18 events, including the World Championship Quarter Horse Show and the Mistletoe Market ’25. Other events included Buchanan’s Vintage Flea Market, OKC Sports Card & Memorabilia Show, and The Gathering Car & Truck Show, among others.
What is the economic impact of OKC Fair Park?
The OKC Fairgrounds, including the Jim Norick Arena, attracted 1.1 million annual visitors, with direct spending amounting to $211.5 million. The new OG&E Coliseum is expected to increase direct spending by 10%, bringing the total annual economic impact to $408 million and creating 370 new jobs.
When did the new OG&E Coliseum open?
The new 216,164-square-foot OG&E Coliseum opened in June 2025, replacing the aging Jim Norick Arena.
How can I get more information about events at OKC Fair Park?
For more information regarding November events or any upcoming months, please contact the OKC Fair Park office at 405-948-6700. To stay up-to-date on all OKC Fair Park has to offer, visit www.okcfairpark.com, like us on Facebook, and follow us on X and Instagram.
Key Features of OKC Fair Park’s Economic Impact
| Feature | Details |
|---|---|
| Total Events in November 2025 | 18 |
| Total Visitors in November 2025 | 200,363 |
| Total Direct Spending in November 2025 | Over $37.72 million |
| World Championship Quarter Horse Show Attendance | Over 148,000 |
| Percentage of Out-of-Town Attendees at World Championship Quarter Horse Show | 95% |
| Direct Spending from World Championship Quarter Horse Show | Over $32.41 million |
| Mistletoe Market ’25 Attendance | Over 11,000 |
| Percentage of Out-of-Town Attendees at Mistletoe Market ’25 | 20% |
| Direct Spending from Mistletoe Market ’25 | Over $1.21 million |
| Annual Visitors to OKC Fairgrounds (Pre-OG&E Coliseum) | 1.1 million |
| Direct Spending by Visitors to OKC Fairgrounds (Pre-OG&E Coliseum) | $211.5 million |
| Expected Increase in Direct Spending with New OG&E Coliseum | 10% |
| Total Annual Economic Impact of New OG&E Coliseum | $408 million |
| New Jobs Created by New OG&E Coliseum | 370 |
| Opening Date of New OG&E Coliseum | June 2025 |
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