Oklahoma City, February 7, 2026
Love’s Travel Stops has announced a $700 million investment aimed at expanding its travel centers and enhancing customer services. This initiative, called the Road Ahead Plan, includes plans to build 20 new locations and remodel 35 existing ones by 2026. The company will also improve amenities for truck drivers and RVers while expanding its electric vehicle charging network. Additionally, Love’s is committed to sustainability through the construction of a renewable diesel refinery in Nebraska.
Oklahoma City, OK – Love’s Travel Stops Announces $700 Million Investment in 2026
Love’s Travel Stops, headquartered in Oklahoma City, has unveiled a $700 million investment plan for 2026, focusing on expanding and upgrading its nationwide network of travel centers. This initiative, known as the Road Ahead Plan, aims to enhance customer experience and strengthen the company’s market presence.
Expansion and Upgrades
Under the Road Ahead Plan, Love’s intends to build 20 new locations and remodel 35 existing ones in 2026. This effort is part of a broader strategy to have more than half of Love’s locations newly constructed or remodeled by 2035. To expedite these renovations, some locations will temporarily close, offering essential services like fuel, restrooms, and light food and drinks through mobile facilities during construction.
Enhanced Amenities
The company is committed to improving services for professional truck drivers, RVers, and electric vehicle (EV) customers. In 2026, Love’s plans to add 1,500 truck parking spaces, bringing the total to over 52,000 by year’s end. Additionally, two new truck care centers and four truck washes will open. For RVers, Love’s will introduce 23 new RV Stops, adding 150 RV hookups to its network, which will now include more than 140 locations and 2,000 hookups nationwide. The company will also begin selling RV tires and batteries at 79 locations that offer truck care and RV hookups. Furthermore, Love’s is expanding its EV charging network through the National Electric Vehicle Infrastructure (NEVI) grants program, installing 100 new EV stalls in 2026 and planning to deploy fast chargers at approximately 150 locations in the coming years.
Customer Loyalty and Technology
Love’s is enhancing its customer loyalty program by launching an upgraded Love’s Rewards program later this month. This program will allow customers to earn points per dollar spent on in-store purchases, fuel, and auto-diesel, with additional points for Love’s branded products and Love’s Fresh Kitchen items. The company is also investing in updated technologies to improve customer value and strengthen its brand.
Renewable Energy Initiatives
In line with its commitment to sustainability, Love’s is constructing Heartwell Renewables, a state-of-the-art renewable diesel refinery in Hastings, Nebraska. Expected to be completed later this year, the refinery will produce 80 million gallons of renewable diesel annually, utilizing waste fats, oils, cover crops, and vegetable oils as feedstocks. This facility will employ approximately 70 people and support Love’s trucking customers with low-emission fuel options.
Background
Founded in 1964, Love’s Travel Stops has grown to operate 668 locations across 42 states. The company offers a range of services, including fuel, food, and amenities for travelers, professional drivers, RVers, and EV customers. Love’s continues to invest in its infrastructure and services to meet the evolving needs of its diverse customer base.
Conclusion
The Road Ahead Plan is not just a testament to Love’s commitment to its customers, but also a significant contribution to economic growth in Oklahoma City and beyond. As the company focuses on innovation and infrastructure development, it showcases the resilience and entrepreneurial spirit that defines our local business community. Supporting such initiatives helps ensure a vibrant economic future for Oklahoma City, encouraging more local investment and job creation.
FAQ
- What is Love’s Travel Stops’ Road Ahead Plan?
- Love’s Road Ahead Plan is a $700 million investment initiative for 2026, focusing on building new locations and remodeling existing ones to enhance customer experience and strengthen the company’s market presence.
- How many new locations and remodels are planned for 2026?
- In 2026, Love’s plans to build 20 new locations and remodel 35 existing ones as part of the Road Ahead Plan.
- What amenities are being added for truck drivers, RVers, and EV customers?
- Love’s plans to add 1,500 truck parking spaces, open two new truck care centers, and four truck washes. For RVers, 23 new RV Stops with 150 RV hookups will be introduced. The company is also expanding its EV charging network through the NEVI grants program, installing 100 new EV stalls in 2026.
- What is the Love’s Rewards program?
- The Love’s Rewards program is an enhanced customer loyalty program launching later this month, allowing customers to earn points per dollar spent on in-store purchases, fuel, and auto-diesel, with additional points for Love’s branded products and Love’s Fresh Kitchen items.
- What is Heartwell Renewables?
- Heartwell Renewables is a renewable diesel refinery being constructed by Love’s in Hastings, Nebraska. Expected to be completed later this year, it will produce 80 million gallons of renewable diesel annually, supporting Love’s trucking customers with low-emission fuel options.
| Key Feature | Details |
|---|---|
| Investment Amount | $700 million |
| New Locations Planned | 20 |
| Existing Locations to be Remodeled | 35 |
| Total Truck Parking Spaces Added | 1,500 |
| New RV Stops | 23 |
| New EV Charging Stalls | 100 |
| Renewable Diesel Production | 80 million gallons annually |
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