Midwest City, October 25, 2025

A recently launched haunted race, including a 5K, 10K, and half marathon, took place at Joe B. Barnes Regional Park in Midwest City, attracting over 500 participants in costumes. Organized by Oaktown Events, the race aimed to support cancer research while promoting fitness and community engagement. With reports of a 20% business growth from similar events, this initiative highlights the effective blend of themed activities and local sponsorship to foster community spirit and promote healthier lifestyles.

Midwest City Event Boosts Local Fitness Business with Haunted Race

A new haunted 5K, 10K, and half marathon launched today at Joe B. Barnes Regional Park in Midwest City, drawing over 500 runners in costumes for a fun-filled event that supports cancer research. Organized by the local fitness business Oaktown Events, the race combined physical activity with Halloween spirit, attracting participants eager to blend fitness goals with community giving.

The event marked a strong start for Oaktown Events in the competitive fitness sector. Race organizers reported a 20% business growth from hosting similar races this year, highlighting how themed runs are helping the company expand its reach. Runners navigated park trails decorated with spooky elements, while the event’s charitable focus directed proceeds toward cancer research foundations. This approach not only encouraged participation but also strengthened ties with local sponsors, including gyms that emphasized rising wellness trends in the area.

At the finish line, participants enjoyed vendor booths offering health products, snacks, and local crafts. These setups provided opportunities for networking and added to the festive atmosphere, fostering stronger community connections. Families, fitness enthusiasts, and first-time racers alike shared stories of preparation and excitement, turning the day into a social highlight in Midwest City.

Event Details and Participation

The race included distances tailored to various fitness levels: a 5K for beginners and families, a 10K for intermediate runners, and a half marathon for more experienced athletes. All courses wound through the scenic Joe B. Barnes Regional Park, known for its open fields and tree-lined paths. Costumes ranged from classic ghosts to creative pop culture tributes, adding a playful element without compromising safety. Registration fees contributed directly to cancer research, making the event a dual win for health and philanthropy.

Oaktown Events handled logistics smoothly, ensuring timed starts, clear signage, and medical support along the routes. Over 500 participants signed up in advance, with on-site energy boosted by live music and photo ops at key points. The turnout reflects a growing interest in active, themed events that go beyond standard workouts.

Business Impact on Oaktown Events

For Oaktown Events, this haunted race represents a key strategy in building its portfolio. The 20% business growth stems from increased event hosting, sponsorship deals, and repeat customers drawn to unique experiences. Local gyms stepped in as sponsors, promoting their classes and equipment to an engaged audience. This partnership underscores broader wellness trends, where people seek out events that combine exercise with social and seasonal fun.

The company’s success with such races points to a viable model for other small fitness businesses. By tapping into holiday themes, Oaktown Events has seen higher attendance and positive word-of-mouth, setting the stage for sustained expansion.

Community and Economic Benefits

Events like this one are driving a surge in Oklahoma’s active lifestyle culture. They bring visitors to Midwest City, supporting local eateries, parks, and vendors during the weekend. The finish line festivities with booths not only entertained but also provided economic boosts through direct sales and visibility for small businesses.

Community ties strengthened as residents mingled, shared tips on training, and celebrated achievements together. Social media buzz from participants amplified the event’s reach, with photos and recaps encouraging others to join future races. This organic promotion helps sustain interest in outdoor activities year-round.

Future Plans and Tourism Growth

Organizers at Oaktown Events plan to expand upcoming events, potentially adding more distances or partnering with additional charities. As Oklahoma’s focus on active living grows, races like this one are expected to play a larger role in attracting tourists. The state’s natural venues, like Joe B. Barnes Regional Park, offer ideal settings for such gatherings, blending recreation with regional pride.

The enthusiasm from today’s participants suggests strong potential for repeat success. Runners expressed satisfaction with the organization and cause, fueling demand for more inclusive fitness opportunities. This event exemplifies how local businesses can leverage community spirit to drive both health initiatives and economic activity.

Broader Context on Fitness Events

In recent years, themed races have become popular across communities, offering alternatives to gym routines. Midwest City’s event fits into this pattern, promoting cancer research while highlighting the area’s fitness resources. With sponsors investing in wellness, the local economy benefits from increased foot traffic and collaborations. As Oaktown Events grows, it contributes to a vibrant scene that encourages healthier lifestyles for all ages.

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