Oklahoma City, December 13, 2025
The Floating Bookshop, an independent bookstore in Oklahoma City, has relocated to a vibrant new space in Automobile Alley. This move aims to enhance visibility and community engagement amid a renaissance of independent bookstores, despite declining adult readership nationally. Owner Steve Gooch emphasizes the area’s thriving business atmosphere and social media presence as key drivers of local support. The bookstore aims not only to sell books but also to cultivate a love for reading and support local authors, contributing to the rich literary culture of Oklahoma City.
Oklahoma City, OK
The Floating Bookshop Moves to Automobile Alley, Enriching Local Literary Scene
The Floating Bookshop, a cherished independent bookstore in Oklahoma City, has recently moved from its original location on Film Row to a new space at 3 NW 9th Street in the bustling Automobile Alley district. Owner Steve Gooch, who is fondly referred to as Echo, cites the area’s thriving business environment and active social media presence as key factors in driving foot traffic and fostering community support. This relocation symbolizes a broader trend showcasing a resurgence of independent bookstores, despite a noted decline in national adult readership.
Strategic Relocation Enhances Visibility and Community Engagement
The decision to move to Automobile Alley was prompted by the expiration of Gooch’s lease along with potential rent increases at the previous location. The new site places The Floating Bookshop among a vibrant mix of neighboring businesses, such as Factory Obscura, Iguana, and Nash Bird, which together attract a diverse clientele. The popularity of the area and the draw of nearby attractions, like Factory Obscura, have been significant boosts for the bookstore.
Independent Bookstores Thrive Amid National Trends
While a 2022 survey from the National Endowment of the Arts indicated a national decline in adult readership, independent bookstores, including The Floating Bookshop, are witnessing a renaissance. Gooch points to the power of community support and the influence of social media platforms like TikTok and Instagram, which have sparked renewed enthusiasm for reading and local bookstores. This phenomenon underscores a grassroots movement that prioritizes literary engagement and small business vitality.
Automobile Alley: A Hub for Culture and Commerce
The transformation of Automobile Alley, once a hub for over 50 car dealerships, into a dynamic district filled with retail shops, restaurants, and cultural venues, speaks to the area’s economic revitalization. The neighborhood hosts various events, including the annual Lights On Broadway, which attracts both residents and visitors alike. This ongoing revitalization makes Automobile Alley an attractive location for businesses aimed at engaging with a vibrant community.
About The Floating Bookshop
Founded in 2023, The Floating Bookshop offers a carefully curated selection of books, art, and distinctive merchandise. The bookstore’s mission extends beyond retail; it aims to cultivate a love for reading while also supporting local authors. As a contributor to Oklahoma City’s rich literary culture, The Floating Bookshop intends to reinforce community ties through a shared appreciation of literature.
About Automobile Alley
Located along North Broadway Avenue in downtown Oklahoma City, Automobile Alley is distinguished by its historical architecture and its earlier role as the city’s automotive center. Today, it stands as a lively area for shopping, dining, and cultural events, drawing attention for its revitalized economic environment.
Conclusion
The relocation of The Floating Bookshop to Automobile Alley is a promising development for Oklahoma City, reflecting the resilience of local entrepreneurs and the ongoing revitalization of independent businesses. By supporting such ventures, residents foster a rich cultural tapestry that not only enhances the city’s appeal but also drives its economic growth. Oklahoma City’s community spirit and appreciation for local innovation are evident in this latest chapter for The Floating Bookshop. Engaging with local businesses, attending events, and spreading the word about such endeavors are essential ways to contribute to the collective economic future of Oklahoma City.
FAQ
What is The Floating Bookshop?
The Floating Bookshop is an independent bookstore established in 2023, offering a curated selection of books, art, and unique merchandise, aimed at fostering a love for reading and supporting local authors in Oklahoma City.
Where has The Floating Bookshop relocated to?
The Floating Bookshop has relocated from Film Row to 3 NW 9th Street in the Automobile Alley district of Oklahoma City.
What impact does the relocation have on The Floating Bookshop?
The relocation enhances visibility and community engagement by positioning the bookstore among other popular businesses in Automobile Alley, attracting a diverse clientele and increasing foot traffic.
Are independent bookstores like The Floating Bookshop becoming more popular?
Despite a national decline in adult readership, independent bookstores, including The Floating Bookshop, are experiencing a resurgence due to community support and the influence of social media platforms that encourage reading.
| Feature | Details |
|---|---|
| Location | 3 NW 9th Street, Automobile Alley, Oklahoma City |
| Established | 2023 |
| Owner | Steve Gooch (Echo) |
| Specialties | Curated selection of books, art, and unique merchandise |
| Community Impact | Supports local authors and fosters a love for reading |
| Nearby Businesses | Factory Obscura, Iguana, Nash Bird |
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